Sunil Art Center

Advertisment banners discrimination" is most likely pointing out a form of pricing or quality "discrimination" in the low-cost flex banner printing industry in India.
​Here is a breakdown of what this combination means, based on common printing practices:
​1.  The "Rs. 7/sq. ft." Price Point
​The price of ₹ 7 per square foot is a very low-end, wholesale rate for basic flex banner printing in major Indian cities.

Material/Quality Typical Use
₹ 5 - ₹ 8 / sq. ft. Low-Quality/Thin Flex Mass-scale promotion, political campaigning, temporary announcements. The quality is the most basic, ink durability is low. This is the category your rate falls into.
₹ 10 - ₹ 15 / sq. ft. Standard Flex Standard shop boards, medium-term outdoor use. Better durability and color vibrancy.
₹ 20+ / sq. ft. Star Flex / Eco-Solvent / UV Printing Premium, high-resolution printing for large, long-term hoardings or retail branding.